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DHFC’s ‘large-scale events’ to promote Qatar as leisure and family destination

Doha Festival City (DHFC) has lined up an array of ‘large-scale events’ catering to all ages, in addition to plans to open its four theme parks this year.
These events, in partnership with Qatar Tourism Authority (QTA), form part of the mall’s effort to promote and showcase the country as a leisure and family destination to both domestic and international markets.
“Our extensive plans for the National Sport Day on February 13 are well under way and will be swiftly followed by a food festival in conjunction with Qatar International Food Festival 2018,” DHFC’s asset management director Sam Hosn told Gulf Times.
He said the mall is also set to mark its first anniversary in April with a variety of retail and entertainment offerings.
DHFC will hold its traditional Ramadan celebrations and its ‘most-anticipated’ stage shows for the Eid al-Fitr holidays, as it plans to bring ‘one of the most in-demand shows to Qatar’.
“Looking to later in the year, we hope to continue what has already been a successful collaboration with QTA for the upcoming QIFF, as well as the Qatar Summer Festival later in the year,” Hosn said.
“We are always focused on ensuring that we surprise and delight our customers, and already have a full calendar of large-scale events planned for 2018,” he pointed out, adding that their events and activities were in line with QTA’s vision to encourage more visits to the country.
The recently held Shop Qatar 2018 saw DHFC work closely with QTA in hosting its first ever ‘fashion and beauty park’, which attracted hundreds of visitors who enjoyed the popup event.
Hosn stressed that DHFC’s ongoing collaboration with QTA has also given them the opportunity to welcome talented designers from Virginia Commonwealth University School of the Arts in Qatar for an exclusive trunk show.
He said the mall also offered its visitors the chance to meet international celebrity makeup artist Joyce Bonelli during her visit to Shop Qatar.
DHFC hosted the closing ceremony and final raffle draw of Shop Qatar 2018 with a concert by award-winning Lebanese singer, composer, actor and philanthropist Ramy Ayach.
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