Doha: The glimpse of the collection of abayas, veils, sheilas (scarfs), evening gowns and bags by some of the best Arab and Gulf designers were showcased at an exclusive preview of the tenth edition of Heya Arabian Fashion Exhibition held yesterday at official partner Hotel Intercontinental Doha, The City.
The main exhibition will take place from October 26 to 30 at Doha Exhibition and convention center (DECC).
Eight models flaunted elegant dresses providing a sneak peek of what to expect in the much awaited fashion event of the year.
The designs of Debaj Collection, Kaali, Jolly Luxury, Ashghal Kuwaitia, Dar Naseem Al Andalos, Classic Veil and Jo LaMode provided a grand finale to the preview event. The collections gave a hint of the wide range of garments from abayas and kaftans, to veils, jalabiyas and sheilas and accessories that will be showcased during Heya.
Elisabete Reis, Debaj’s Brand Creative Director, while talking to The Peninsula, said: “The glimpse of my brand new collection is the combination of New York 50’s themed which is named after the famous actress “Audrey”. I am extremely excited to look forward to the Exhibition,wWhich will be unique and stylish and have a touch of New York.”
Speaking at the press conference, Qomasha Al Jabor, Head of Exhibition Technical Support Section at QTA, said, “QTA is committed to forming alliances with the public sector that in turn enable the private sector to develop enterprises that support tourism. This ensures that tourism projects are both in line with the Qatar National Tourism Sector Strategy and reflective of Qatari culture and identity. That is why QTA is proud of their partnership with Qatar Chamber and all representatives of the private sector who contribute to making ‘Heya’ a special event. These relationships are testament to the ability of public-private partnerships to build a strong foundation for any industry, in particular tourism.”
Ibtihaj Al Ahmadani of Qatar Chamber, said: “Qatar Chamber is keen to support the private sector in Qatar, in particular businesswomen, to encourage them to develop their talents and skills. In recent years Qatari businesswomen have made considerable achievements in various sectors and many are becoming successful entrepreneurs. This is something we want to encourage, nurture and events such as Heya play an important role, providing up and coming fashion designers with a platform to showcase their talents.”
Jawaher Al Kuwari, Head of Advisory Committee in Design Creationz, said: “We are delighted to soon be launching the tenth edition of Heya. We have just finished tours in the United Arab Emirates and Kuwait and are pleased to say that the buzz and excitement around Heya is growing each year. More designers from both Qatar and the region are keen to take part, giving visitors the unique opportunity to see the very best in Arabian fashion under one roof and over five exciting days.”
The exhibition will be free and open to female visitors. It is expected to draw some 15,000 local and regional women looking for unique designs and there will also be daily fashion shows and a lecture series. As part of its partnership with Heya, Qatar Chamber has also committed to hosting a series of 12 workshops throughout this coming year which will work to provide budding fashion designers and Small to Medium Enterprises (SMEs) with the skills and knowledge to take their talents to the next level and grow successful businesses. Design Creationz will be organizing these workshops to help further enhance local business opportunities, especially for female Qatari entrepreneurs and compliment the on-going Heya exhibition.