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Dubai to rank property brokers based on performance

7The Dubai Land Department is set to introduce a new system to rank the emirate’s property brokers based on their performance.

Ali Abdulla Al Ali, the director of real estate licensing at the department, told the Cityscape Global conference yesterday that the new system would be introduced in January.

Brokers will be scored on five factors – experience, number of transactions, commitment to real estate regulations, structure of their offices and social works.

The ranking will be weighted, with 15 per cent of the score based on the experience of the firm and the brokers, 30 per cent on the size of transactions carried out, 40 per cent on their adherence to DLD regulations, 10 per cent on the structure of their organisation and 5 per cent on community activity.

Half of the community activity category is based on Emiratisation targets, and the other half is on corporate social responsibility.

Mr Al Ali said that once scores are up, brokers will fall into one of four categories. Those that achieve a score of up to 70 per cent will be placed in a general category, while those achieving more than 70, 80 and 90 per cent will be ranked in the bronze, silver and gold categories, respectively.
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