Fleishman-Hillard (FH) Hong Kong has been appointed as the APAC agency for the Doha Film Institute (DFI) to manage public relations across 11 markets in the region.

FH will join strategic consulting agency teams in US, Europe and Doha to promote DFI to global audiences.

The public relations will focus across all key initiatives of Qatar’s first ever film institute, kicking off the campaign by focusing on its annual festival, the Doha Tribeca Film Festival (DTFF), then continuing to promote the Institute’s film financing, production and year round educational programs.

Launched in 2009, DTFF, a cultural partnership between DFI and Tribeca Enterprises, is a community minded film festival which celebrates Qatar’s year round activities, and this year represents the second successful year of the festival. The 2010 edition of DTFF will run from 26-30 October. [Read More]