DOHA: Allied Telesis (ATI), a leading provider of networking infrastructure yesterday said it intends to leverage the growing information and communication technology (ICT) spending in Qatar. According to the latest report from Markaz, Qatar’s spending on ICT is expected to reach some $15bn by 2012.
ATI, a global leader and provider of secure IP / Ethernet network solutions and an industry leader in the deployment of converged multi-play networks, today enables delivery of data, voice and video services to a variety of clients globally.
The company said that in line with its aims to further expand its channel network and market penetration across the region, the company has appointed Sabbahuddin Khan as its new Regional Manager for Middle East and Pakistan.
With focus on penetrating and establishing a strong brand image for the company, Khan will spearhead Allied Telesis’ extensive growth plans, which includes various initiatives to bolster the company’s new and existing channels. He is a well-known figure in the IT channels as he was associated with a Regional IT Distributor for many years where he played a key role in developing the networking products division.
“We are very serious about this region and we are confident that we have a winning formula. Competitions cost structures are too high and hence we feel that despite of current global economic scenario, we will gain a considerable market share quickly. We are currently reinforcing our team of professionals whom will attend to this market’s ever-growing requirements,” said Francesco Stramezzi, Vice President – Channels EMEA, Allied Telesis.
“As Khan takes on this new role, we are confident that his wealth of knowledge in the IT Networking products and customer management, in addition to his vast network of established channel partners and potential customers in the Middle East and Pakistan, will add considerable value to our operations and allow us to achieve our strategic targets in these ever-growing markets.”
In addition to managing the regional operations, Khan’s tasks involve establishing a network of channel partners that delivers Allied Telesis’ products and services to customers in the SME and Enterprise sector, and working with these partners to ensure a strong and loyal customer base is developed.
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